If you’re using social media, you should be measuring how your content performs so that you can learn what’s successful, what isn’t, and how you can improve.

Why must you track your content on social media?

• To understand your audience.
• To see what’s working and what isn’t.
• To improve your content and social media strategies.
• To see which social network works best for you.
• To create better content.

How can you monitor your social performance using Social Animal?

With Social Animal’s Projects, you can save articles, Facebook posts and Influencers which enables you to track how any piece of content has performed on different social media platforms.

Before we dive into tracking an article’s performance,

Here’s what you can do with Projects,

• Track your individual articles and their social media performance.
• Store and monitor competitor articles and their content performance.
• Create a list of articles to curate.
• Save Facebook posts to monitor or share later.
• Manage brand mentions and save them.
• Save articles for link building.
• Save trending articles to get ideas from.
• Find and save influencers to connect with.

To monitor the performance of any article, follow the below steps.