Observing your competitors’ content and social strategies is a great way to measure their strengths and weaknesses and gain insight into your own.
To monitor competitors using Social Animal, you will need to,
Make a list of competitors to monitor and analyze.
Set up alerts for keywords & competitors in Social Animal. You can view these on your dashboard. (These alerts can be edited/deleted anytime) You will also get Daily Digest emails that contain recent competitor mentions, posts, and articles on every weekday.
Follow the below steps to learn more about your competitors’ content and social strategies.
Use a domain search to find articles with the most engagement on social media. Pay attention to the platforms that have had the most shares or engagement. Use filters to narrow down results.
You might also want to Analyze the Headlines of these top-performing articles to see what has made them popular or shareable. You should also be able to see the sentiments of these top headlines.
Step 2:
Use the Sentiments filter to see the kind of sentiments that have worked best for your competitor. Example: Buzzfeed.com has 12,829 positive articles, 4375 negative articles and 1301 neutral articles. It is very clear that Positive articles are working best for them.
Use Insights to look at how your competitor has performed over a period of time. This should tell you when they’ve had peak engagements and when they’ve received low shares. Use filters to narrow down engagement metrics.
Click on Content Analysis in Insights which will show you engagement metrics on different platforms based on the content type, day published, content length and title length.
