Facebook is one of the most popular platforms used by marketers and thus you’ll feel obligated to create a working Facebook strategy.

To do this you need to know the right sentiment that has driven all the followers to engage with a competitor’s page.

Social Animal’s Facebook Search’s Sentiment Analysis details the use of sentiments on any page. For example, some pages post controversial content that will derive all kinds of comments from their followers. A few might agree or disagree with the page’s posts. This could be a strategy used by pages to increase audience engagement.

Here’s a look at the average sentiment which you can sort by likes, comments etc.

There’s also an additional feature that lets you look at posts that have garnered positive, negative or neutral engagement. This will help you decide what sentiment works best for your page by looking at posts that have performed best.

Want to try Social Animal’s Facebook Analyzer for free? Click here.