The Content Analysis graph in the content insights section provides a detailed analysis of what type of content works well online. In the case of our keyword "artificial intelligence", it shows that ‘videos’ have gained more shares than any other formats.

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You can also learn more about the different formats of content by using the content type filter in the article's section.

For example, if we filter for "podcasts", we get the following results.

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These ideas can inspire you to create a more innovative content, and also help you understand what type of content your audience prefers.

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Which Social Media is Best For Business?