If your business is using Facebook, you should analyze your own pages as well as your competitors’ to stay on track. Facebook trends keep changing and so must you, to get the most from the social network that reaches 1.62 billion users every day.

Before analyzing a Facebook page,

• Find your best competitors on Facebook and make a list.
• If you cannot find their profiles on Social Animal, add a link to their profiles for Social Animal’s bots to crawl.

Here’s how you can analyze a Facebook page on Social Animal,

Step 1:

Enter the page name or link and click on the options to select the page you want to analyze. After this, select “Analyze page” to get a detailed analysis report.

Step 2:

Here’s what you’ll see at a basic glance.

• The page’s description, the number of likes or followers, type of the page, and the verification status.

• This will be followed by the Total number of posts, the Best day to post (calculated based on audience engagement), the Best time to post and the type/kind of post that works best.

• After this, you will see an overview of the page’s posts. A graphical representation shows you the number of posts published and engagement received over a period. You can use filters to choose the types of engagements (likes, comments or shares) and the time period. You can also see average engagements as opposed to total engagements. This shows when the page was active the most and received the most interactions.

Step 3:

As you scroll down, you can see how people have reacted and the top posts of the page. Pay attention to these top posts as these have received the maximum engagement. Notice the type of the post: Image, link, status or video and the tone of the words used. This will tell you the kind of posts that work best. (You can click on them to view the original post on the page)